Retail Omnichannel Experience
Created unified commerce platform connecting 200+ stores with online channels, driving 85% increase in cross-channel sales.
The Challenge
A major retail group with over 200 physical stores was struggling to compete with online-only retailers due to a fragmented customer experience between their physical and digital channels.
- Inconsistent inventory data across stores and website
- Fragmented customer loyalty programs
- Unable to support 'buy online, pick up in store' (BOPIS)
- Slow mobile checkout experience
- Lack of unified customer data for marketing
Our Solution
We built a unified omnichannel commerce platform that seamlessly integrated physical store operations with their digital presence. This included a new headless commerce engine, unified inventory management, and a mobile-first customer app.
Omnichannel Strategy
Defined the unified customer journey across all touchpoints.
Inventory Integration
Synchronized real-time inventory across 200+ locations.
Mobile App Launch
Developed a high-performance shopping app with in-store features.
CRM Unification
Consolidated customer data into a single 360-degree view.
Modern Stack Implementation
Frontend
- Next.js
Backend
- Node.js
- Redis
Mobile
- React Native
Cloud & DevOps
- AWS
AI / Data
- Elasticsearch
Measurable Outcomes
The omnichannel transformation has significantly increased customer loyalty and driven substantial growth in cross-channel sales.
Additional Benefits
- Reduced inventory carrying costs through better visibility
- Higher average order value from omnichannel customers
- Enhanced personalization in marketing and in-store experiences
- Streamlined store operations for pickup and returns
- Agile platform ready for future retail innovations
Microzen understood that retail is no longer about online vs offline—it's about one unified experience. Their platform has bridged that gap for us and driven incredible growth.
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