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Case Study: Retail

Retail Omnichannel Experience

Created unified commerce platform connecting 200+ stores with online channels, driving 85% increase in cross-channel sales.

Team Size
15 engineers
Duration
14 months
Retail Omnichannel Experience
The Problem

The Challenge

A major retail group with over 200 physical stores was struggling to compete with online-only retailers due to a fragmented customer experience between their physical and digital channels.

  • Inconsistent inventory data across stores and website
  • Fragmented customer loyalty programs
  • Unable to support 'buy online, pick up in store' (BOPIS)
  • Slow mobile checkout experience
  • Lack of unified customer data for marketing
Our Approach

Our Solution

We built a unified omnichannel commerce platform that seamlessly integrated physical store operations with their digital presence. This included a new headless commerce engine, unified inventory management, and a mobile-first customer app.

1

Omnichannel Strategy

Defined the unified customer journey across all touchpoints.

2

Inventory Integration

Synchronized real-time inventory across 200+ locations.

3

Mobile App Launch

Developed a high-performance shopping app with in-store features.

4

CRM Unification

Consolidated customer data into a single 360-degree view.

Technology

Modern Stack Implementation

Frontend

  • Next.js

Backend

  • Node.js
  • Redis

Mobile

  • React Native

Cloud & DevOps

  • AWS

AI / Data

  • Elasticsearch
Impact

Measurable Outcomes

The omnichannel transformation has significantly increased customer loyalty and driven substantial growth in cross-channel sales.

85%
Sales Increase
Cross-channel
200+
Stores Connected
Real-time
70%
Mobile Adoption
Customer base
120%
BOPIS Growth
Year over year
98%
Inventory Accuracy
Across all sites
+40%
Customer LTV
Unified loyalty

Additional Benefits

  • Reduced inventory carrying costs through better visibility
  • Higher average order value from omnichannel customers
  • Enhanced personalisation in marketing and in-store experiences
  • Streamlined store operations for pickup and returns
  • Agile platform ready for future retail innovations
“
Microzen understood that retail is no longer about online vs offline—it's about one unified experience. Their platform has bridged that gap for us and driven incredible growth.
E
Elena Rodriguez
Chief Digital Officer, Multi-Brand Retail Group
Related Services

Services Used in This Project

Web Development

Web development is the practice of building websites and web applications that run in browsers, ranging from content-driven sites to complex SaaS platforms with server-side logic and database integration.

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Mobile App Development

Mobile app development is the creation of software applications designed specifically for iOS and Android devices, using native languages like Swift and Kotlin or cross-platform frameworks like Flutter and React Native.

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API Development

API development is the practice of designing, building, and maintaining application programming interfaces that enable different software systems to communicate and share data securely and efficiently.

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